Dogs at Play - Branded
Any Designer can create new products and idea. But to help sell the idea in the real world, branding is needed.
It helps give any product, both on screen and physical identity. Something seriously important.
The branding helps identity what the company and product is all about, who might their target market is, everything!
Additionally, it adds spoke professionally to the project.
For the ‘Dogs at Play’ project, I have created ‘GNAWS bluemutt’.
GNAWS is the company name and describes what ranges of products I’ll be creating. Gnawing, chewing, are wordings associated with Dogs toys.
Bluemutt is the product range. Blue is the identifier for the range and its purpose. The blue emotion felt from loneliness and stress. This also opens up for more product ranges, such as ‘hypermutt’.