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Bluemutt awaits!

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Well after much hard work the Bluemutt Octopus is ready.
See if soon at the Ravensbourne Degree Show or at New Designers this year.
More info on the way!

Dogs at Play - User Testing

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This week I’ve completed another two testing sessions with Lewie [left] and Holly [right], things played our well and gather a massive amount of information to take the project forward. The final product will definitely be different but still will incorporate tennis ball/s, since Dogs seem to go nuts for them. As well as considerations into a machine washable toy.
Currently I’m in the final developmental stages of the project which will help me finalise the design, then I’ll be going straight into the making stage as my final outcome.

Dogs at Play - Unplanned User Testing

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So last night after dinner, I was wondering where Scruffy had disappeared to. To my amazement I found that he had managed to open my cupboard [with project work inside] and plucked out my prototype toys.
It seems that he want to start testing out my new toys as soon has he got wife of them.
Was pleasing to see that Scruffy was able to understand how the toys worked. All the bits where Velcro’ed on and can be ripped out as a form of stress relief.

Dogs at Play - User Testing

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Today I got to visit Holly to test out my prototypes. I also took Scruffy along to join in with testing.
A very informative visit with lots of play. It’s pointed out a few more areas for improvement, such as keeping the toys clean after they have been taken outside.

Dogs at Play - Branded

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Any Designer can create new products and idea. But to help sell the idea in the real world, branding is needed.
It helps give any product, both on screen and physical identity. Something seriously important.
The branding helps identity what the company and product is all about, who might their target market is, everything!
Additionally, it adds spoke professionally to the project.

For the ‘Dogs at Play’ project, I have created ‘GNAWS bluemutt’.
GNAWS is the company name and describes what ranges of products I’ll be creating. Gnawing, chewing, are wordings associated with Dogs toys.
Bluemutt is the product range. Blue is the identifier for the range and its purpose. The blue emotion felt from loneliness and stress. This also opens up for more product ranges, such as ‘hypermutt’.
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